Where to Advertise a FSBO? The FSBO Online Resource List

Real estate agents deliver tremendous value to home sellers and home buyers. I have a belief in the importance of my work and it seems my clients agree. Yet, some homeowners want to venture into the world of For-Sale-By-Owners. In another post of tips for FSBO’s, I’ve shared some key elements for success.

In this post I’ve compiled a list of online resources for FSBO’s. Choose to work with those that best suit your property and budget.

  1. For Sale By Owner.com This is the most well known website for FSBO’s, with a 14 day free trial. You can post up to 6 photos, print flyers, write a description of the home. Once you are a paying customer, your home can be advertised on Realtor.com and MLS.
  2. Owners.com. Lot’s of online resources, high satisfaction rating, and a connection with Realtor.com and MLS.
  3. Craig’s List. Post for free, but ensure you do not post your ad more than once a week. Be aware that you will likely receive inquiries from bargain hunters.
  4. All The Listings.com. Post your ad for free, claimed to be search-engine friendly. You have premium membership options.
  5. FSBOads.com. Free advertising until the closing date.
  6. Miadomo.com. Claiming worldwide exposure for you ad, a free listing allows for 12 pictures, and $2 more if you want to be a “featured” listing.
  7. Virtual FSBO.com. Offering flat fee MLS, and syndication to Google Real Estate and other FSBO websites.
  8. Caagal.com. Free advertising for your property, wherever it is!
  9. Backpage.com. This website will remind you of what Craig’s List used to be. Clean, simple, great place to find anything.
  10. And one more resource. If you are selling your real estate in the Boston area, I’ll happily write a blog post about your home and promote it through my distribution channels. Write me directly if you are interested.

Be aware when you search for where to post your advertisement for your home, some websites are a lead generation resource for Realtors. This is not necessarily bad, but it is unlikely to fill your need for exposure for your home.

Good luck!

photo by: MïK

New Listing: 137A Sutherland Road, Brighton

On the corner of Sutherland Road and Lanark Road stands a German style stucco house with a red roof and shutters which is unlike anything else in the area. This is a row of two family houses, and in a rare opportunity, one of the condos just came on market.

Not only is this condo special outside, but it has features you will find nowhere else. 137A Sutherland Road is a loft-like open concept condo with an exposed brick wall and hardwood floors. You have direct access to outdoor space, and exclusive use and access to the basement of the building. Walk downstairs to find plenty of storage space and your very own washer and dryer.

The condo fee is only $135, and the heating bills are low. Walk to the B, C, D lines, walk to the park, Reservoir, Chansky’s, Cleveland Circle.

This home is perfect if you:

  • Love to balance the City life with quiet solitude
  • Have a dog who deserves some space and freedom
  • Need an alternative to the high condo fee, shared amenities lifestyle
  • Want a home that’s really special

137A Sutherland Road is priced at $260,000. It debuts on MLS 10/9, first open house is 10/14, but you don’t have to wait! Private showings can be scheduled immediately.

Schedule a Showing for a Listing

Beat the crowd of home buyers by scheduling your showing now. *YOUR INFORMATION IS CONFIDENTIAL AND WILL NOT BE SHARED WITH OR SOLD TO ANYONE, EVER!*

 

Brighton Condo: New Listing at 137 Englewood Ave

Pre-war architecture associated with ornamental details, high ceilings and thick walls. Cleveland Circle is known for pre-war low rise brick buildings, built in the 1920-1930′s. And even though the buildings always catered to modest (1-2 bedroom) households, you can still find period charm in these solid homes.

Now available is 137 Englewood Ave, Unit 25. Enter into a spacious foyer where you will immediately see the condo’s high ceilings and arabesque passages. The one bedroom home has a large living room and a eat-in-kitchen. The hardwood floors are in wonderful condition. Overlooking the landscaped courtyard, you’ll love peaceful atmosphere just a couple minutes walk walk from the B, C, D lines.

Englewood Heights is a complex of three buildings in the heart of Cleveland Circle. It has the characteristics you would expect from a high owner occupancy building: tidy hallways and excellent condition. With an elevator and laundry, this is one of the most sought after buildings in Clevleand Circle.

This condo is now available, debuting on MLS on Thursday 10/4. First open house will be Sunday, 10/7. But you can schedule your showing before the big rush. Price is $229,900. Visit the property website at http://137englewoodave25.canbyours.com/

Schedule a Showing for a Listing

Beat the crowd of home buyers by scheduling your showing now. *YOUR INFORMATION IS CONFIDENTIAL AND WILL NOT BE SHARED WITH OR SOLD TO ANYONE, EVER!*

Brighton Condo Inventory and Time on Market

This is not the first post I am writing about Brighton condo market getting tighter. A few weeks ago I wrote about dwindling inventory of condos available for sale and the huge drop in time on market, which I named, “Brighton Feels like 2004.”

Inventory and days on market go hand in hand. These indicators are usually interpreted as the homeowners’ belief in immanent rising prices. Time on market fell from 70 days on market in May 2010 to 33 days on market this past May.

Steady downward trend, with lower peaks and lower valleys.

Time on market for sold condos in Brighton.

 

If the claustrophobia in your Brighton condo is getting a bit much, give me a call at 617-291-0323. This may be your opportunity for a move-up.

 

Losing Out to Better Offers? Who’s to Blame?

There are many multiple-offer situations these days, especially in Newton and Brighton. I heard of a buyer who put bids on four properties before giving-up and renting. For a real estate agent, this is a sad story.

What went wrong? I can make a few guesses as to where the buyer’s agent didn’t do her job very well.

First, the offers were poorly constructed. Writing offers in a multiple offer situation is an art in-it-of-itself. An offer is not only about price, so if you meet the timing needs of the seller, you may have a better offer without bidding more money. A serious look at contingencies is another way to sweeten an offer. Can you wave any contingencies? If not, can you increase the floor on the inspection contingency? In the inspection contingency you can specify that you will only exercise the contingency if repairs needed exceed a specific amount. For example, if the floor is $10,000, you will only consider walking away from the property if the cost of repairs exceeds $10,000.

My second guess as to how the buyer ‘s agent failed the buyer is poor pricing. If the buyer lost one property, I wouldn’t think much of it. But FOUR?!? There is a pattern of mis-estimating the value of properties. The buyer broker’s job is to come up with an accurate range of value, which she should be able to do easily if she goes to showings with her client and they’ve seen what the market has to offer. Add to the mix the recent sales, a bit of foreclosure research, some statistics on inventory and days on market and you’ve got yourself a decent picture of the market.

Third, the buyer’s broker should have asked the listing agent how many offers they have and try to obtain as much information about them as possible. With one competing offer, the buyer will offer less money than if there are five others.

That being said, you don’t want to outbid by much. Ideally your offer will be for the same amount of money as others but stronger for other reasons. One of my crowning achievements with buying clients in the boom market of 2005 was to have a winning offer for LESS money. I am always nervous about being the highest bidder for anything…it means I am surrounded by people who think I’m over paying. It’s not like winning a game of checkers.

Fourth, the buyer was in the wrong market. I will receive a few phone calls from my fellow brokers scolding me for blaming only the buyer’s agent for all these losing offers. These kinds of patterns are often blamed on an unmotivated or unrealistic buyer. But let’s pretend that I know for a fact the buyer was both willing and able to buy, and she is a reasonable human being. If I give the agent the benefit of the doubt and assume she wrote intelligent strong offers reflecting the buyer’s wishes, I still believe the buyer was misguided.

If it was the buyer who ignored the agent’s good advice on pricing or terms and conditions, it means the buyer is in the wrong market. Either she can’t afford where she is looking, or looking at the wrong properties. Does she keep bidding on two bedroom condos when she can only afford a large one bedroom? Maybe. Does she keep making offers in Brighton when she should look in Allston? Maybe.

One of the broker’s job to figure out alternatives and look for different options for the buyer. Our job is to take your needs and wants and figure out a way to make it happen. We are agents, not observers.

How Landlords Save the World

The title of this entry is over-the-top, I admit, but I am just here to stick up for the landlords out there who are trying to do some good. The word “landlord” in itself has some negativity associated with it, and the use of “lord” in this context is distasteful in our American sensibility. In media, landlords are portrayed as misers ready to make a buck on the poor and take advantage of families.

Please!

Let me tell you about the landlords, the real estate investors, I know.

First and foremost, there is a commitment to maintain the property and keeping the tenant happy and comfortable, even with the high occupancy rate and the increasing rents. I am not suggesting any altruism here, but it is cheaper to keep than replace tenants. It only makes sense that tenants stay for a long-run, and take care of the property, as it is their home. Fostering that environment is essential for positive tenant-landlord relations, which is the relationship you want in between any consumer and supplier.

A rental property is a huge financial commitment and a landlord idiot enough to not take care of it and ensure it’s livability is ill suited for the job.

Yes, there are many terrible landlords out there. The worse of them are the ones who neglect their properties, fail to keep up with safety codes, and don’t treat their tenants with the respect they deserve. Just like in any occupation, in any aspect of humanity, there are some bad apples.

For more on tenant-landlord rights in Massachusetts, go to http://www.mass.gov/ago/docs/consumer/landlordtenant073007.pdf

Three Ways to Invest in Real Estate

Investing in real estate can seem overwhelming and reserved for the very rich. In the current economic conditions and marketplace, it may even feel a bit too risky. But if you’ve ever thought real estate investing may be right for you, this is a great time to learn about your options and how it can be done by almost anyone.

Before we learn about our options, though, let me say that I believe real estate investing can be a long a cumbersome process if you are new to it. That is not a bad thing, and I think of a lengthy process as a series of checkpoints that will make me very sure of my decision at the end. But it does mean that you have to have a critical eye, some good research skills and an a greater-than-average supply of patience. If this sounds like you, then let’s review how you can get into the lucrative business of real estate investing.

Whatever your budget, real estate can be your investment vehicle.

1. All cash deal. If you have lots of cash, you may be able to find an investment property in your area and buy it without a mortgage. The advantage of this is that you will be a highly qualified buyer and you can probably secure a property for a bit of savings over a buyer who has to get a mortgage. Another advantage of a cash buyer is that her expenses are much lower, as there is no monthly mortgage payment. This enables her to be more flexible on the rent, giving her more options in choosing tenants.

The disadvantage of an all cash deal is that it is not taking advantage of very low mortgage rates. Borrowing is pretty cheap, and if all your cash is in one place, you can’t use it elsewhere. Leverage is a real estate investor’s friend.

2. Part cash, part mortgage. The down payment minimum is 20-30%, depending on various circumstances and your financial qualifications. My rule of thumb is that you should make money, or at least break even, with this kind of down payment. If you lose money on a monthly basis, the property is not worth the price, (at least not not for an investor). Your mortgage payments, any association fees and taxes should be covered by the rent.

The advantage here is that you’ll be taking advantage of the cheap borrowing costs, and you’ll own a property with an income without the whole cash outlay.

The disadvantage is, obviously, the cost of borrowing money and the higher cost due to your mortgage payment - same as the mortgage on your home.

3. Pool of investors with little cash. Gather a few friends and family, and pool your money together to buy one property. It can even be a small property at first, but at least get into the market. If ten friends get together with $15,000 each…you do the math. The advantage is that you are in the real estate market, getting a piece of the pie, however small. It is a start, or a great single investment you have. You can hire a real estate broker and an attorney to help maybe for a stake in the property instead of commission and fees.

The disadvantage is finding like-minded individuals and putting it all together in a legally binding agreement. To me, this is just a bit of leg-work, and not so much a disadvantage, but it does add to the complexity of the transaction.

Entering the real estate market as an investor is not simple at first, but once you are in, it gets easier and easier. If you’ve ever considered investing in real estate, this is a great time to get in. Just choose your strategy and do it!

Top Three Reasons Why Property Investment Is King

No one wants to hear this, but I’m saying it anyway. Real estate is the best long-term financial investment. Phew…that’s a relief.

With the real estate market in the dumps for several years now, it is not easy to get back into the pro-property mind-set. But, it is exactly at these times that you should be considering expanding your real estate portfolio.

One reason I know this is because while the real estate market is dragging in most of the country, it is dominated by the professional real estate investors. Don’t you want to learn a lesson or two from them?

The professional investor loves real estate above all other investments. There are three main reasons for this.

First, real estate investing can come in many forms, just like any other investments. There are small condos, multi-family buildings, commercial, residential, mixed use properties, different towns, neighborhoods, etc. For every budget, preference and style, there is an investment instrument.

Second, real estate has a certain tangible value that you just don’t see in other investments. Property investors love that there is an asset they can visit, fix and maintain. There is a satisfaction in knowing that you have some control and responsibility in the relative value of the property.

Third, although real estate is illiquid - meaning it takes relatively a lot of time and effort to sell it - it is a versatile investment. You can hold it, or resell it when the market turns your way. You can do extensive renovations and have a quick resell, or you can hold it with tenants for years to come. Whatever it is, you have options and you can make decisions based on the best scenarios for your needs and the market conditions.

All of this assumes that you have sufficient funds for a down payment and that your expenses on the property are covered. The major drawback in investment real estate are the unavoidable expenses in maintaining it and the difficulty of selling it if you need the cash.

But this said, it may be time to consider an investment property, especially in such a critical time in the market. Opportunities and possibilities are present, and real estate investing can be a perfect fit for long-term financial goals.

Why Hasn’t Your Home Sold?

In the market of exasperated and exhausted home sellers, I hear a lot of great stories about why homes are not selling. They usually divide into two categories: the real estate agents not doing their jobs or the sellers are uncooperative.

Either type of story leads to the same place: how are you marketing and showing the home?

There are very few reasons why your home doesn’t sell. There is no mystery here. There are bad agents and uncooperative sellers, and both can change when they realize that this is not brain surgery. There are only two variables: the price and how well the house shows.

First of all, and at the top of the list, be realistic about the price. This is a common sticking point between agents and sellers and almost always the reason for trouble. If you insist on getting more than what the market is willing to give, you are not serious about selling, but wasting time.

You must take into consideration the issues with the location, condition and layout of the home. Don’t ignore it and don’t dance around it. Buyers know what they are looking at.

Also, home sellers sometimes hire the agent who gave the highest price in the presentation, as if this is a bidding war. This creates a situation where agents are often uncomfortable saying what they really think the house will sell for, and inflating the price knowing they will later ask for a price reduction.

Stupid. Don’t do that. Whoever brings you the highest price should be questioned about why this price is the best and how they intend to get it.

Next comes the reality about how well the home shows. Inexperienced agents are often shy (as I was in my early days), about telling homeowners their homes look awful. There are better ways to say it, but a good agent gives you a long to-do list or insists on a staging professional.

If you are serious about selling your home, it should be professionally cleaned, sparkling and smelling perfectly for every single showing. Clutter and personal belongings, (anything but furniture and a few chachkies), will get in the way of the showing.

When buyers come in, they need to see themselves in this home and be excited about it. When you leave your computer on, your mail all over the place, your clothes on door hangers, your wet towel, toothbrush and one dirty dish, buyers feel like they are invading. It’s like walking into a hotel room to find someone else’s stuff. Ech.

A bad agent doesn’t tell you the truth about the house, but instead sugar coats it to the point of misunderstanding. It is not our job to fall in love with your home! It is our job as real estate agents to tell you what you have to do to get the house sold.

Home sellers will mistake good advice for rudeness and agents make a mistake of being shy of saying what needs to be said. Instead of making tough decisions, everyone blames the economy and the weather for a home sitting on the market forever.

If any other home in your area has sold, especially if it was in your price range, their is a market for your home. Just don’t tell me a story about why the economy has not sold the house.

Top Five Reasons to Own a Home

A soft real estate market that is ripe with all the conditions that should entice people to purchase a home still has some renters asking, “Why own my own home?”

Low interest rates, lower home prices and an improving job market still have some buyers sitting on the fence fearful of an uncertain real estate market. Real estate agents and even sellers are finding that prospective buyers (current renters) may need a little more “emotional” attention in these market conditions. They may need a little more explanation to ensure that they understand the benefits of purchasing your home rather than renting another.

While deciding to own a home or rent one is very personal, many tend to let fear of the unknown be the driving force in making their decision and that can later create an unhappy decision.

Here are five top reasons to at least consider owning your own home.

1. No more landlords: This may be a highly influential factor depending on a potential buyer’s experiences. Many renters have poured a ton of money into a home that they’re living in to keep it at the standard of living they enjoy, only to find that their landlord is soon planning to sell the home. Their hard-earned cash and money invested into their rented home will then only benefit the seller.

2. Making a home your style: This is much more difficult to do in a rental. Yes, as I just mentioned, you can make some modifications, but many things that can be done to a home you own can’t be done to one you’re renting. Taking into consideration Homeowner’s Associations or planned community development restrictions, owning still provides more control and flexibility over renting.

3. Weighing the costs of homeownership: Of course, with homeownership you won’t be calling the landlord to come fix your toilet or dishwasher. So, having a financial reserve is important to carry you through the months when you run into unexpected troubles. Websites such as GinnieMae.gov offer price charts that help you compare how much you’ll save by buying or renting. It’s a helpful tool that allows you to analyze factors such as how much tax savings you’re likely to receive, how much possibly equity you’ll gain, and how much your rent may increase.

4. Long-term plans tilt the scale toward owning: In a recent Tampa Bay article, Walter Molony of the National Association of Realtors said, “For people with long-term plans, the rent vs. buy equation is tilting heavily toward buying because housing affordability is at record highs dating back to 1970,” he explains. “Homes are undervalued in many areas—selling for less than the cost of replacement construction—and rents are rising at a faster pace. Many people are considering ownership now as a hedge against inflation.”

5. Low interest rates and affordable homes will not last forever: If you’re not ready to buy or simply can’t afford to own a home, even the historically low interest rates and exceedingly affordable home prices might not move you to take the leap into homeownership. However, understanding that these conditions won’t last forever is important. Sometimes when conditions persist, we tend to think they’ll always be this way.

Distressed sales will begin falling in 2013 and that would then cause home prices to creep upward, predicts Moody’s Analytics. With little activity on the homebuilding front, and still a heavy supply, it’s not expected to increase much more. Also, the number of new households each year is rising, which is expected to help alleviate the oversupply in the coming years.

Written by Phoebe Chongchua