In many countries and cultures the salesperson is not highly regarded. They are seen as swindlers, trying to get a commission at any cost. This often happens where there is little history of salesmanship, or little consumer protection.
Luckily, here in the United States, we respect the sales agent. We recognize that a sale is the first step of any transaction. Salespeople are often top earners in any industry and real estate agents have earned a commanding place in the economy.
I believe the overwhelming majority of real estate agents are trustworthy and will do their best for their clients. I am not saying they are great agents or skilled negotiators, I’m just saying their intention is to serve honestly and meet fiduciary obligations. Don’t forget we have enough liability that it is just not worth being slightly less than forthcoming.
In working with people from various cultures and immigrants from several countries, I learned that hiring a real estate agent goes against the common good sense for many. A deep distrust is hard to shake-off. Here are a few tips to find an agent that you can trust.
Ask for References - It is perfectly acceptable to ask for references. An agent should be happy to give references. Feel free to read testimonials, call past clients, and ask many questions.
Ask about Challenges - Every process has a challenge, every sales person has a weakness. We are not perfect and the most confident and trustworthy people will be open about that.
Use your own intuition - Most trust is built through simple rapport. That is how we build friendships and business associations. Use your own intuition about a salesperson like you would about any other person.
Be open about your reluctance - You can speak plainly about why it is difficult for you to hire an agent. If you are met with hostility and offense, then you are speaking with the wrong person. A trustworthy agent will be able to explain to you the different rules and regulations in real estate brokering, and be sensitive to your needs.
If you don’t understand something, say so! – A good agent will find a way to make things plain and clear, regardless of your language and cultural differences. Ask as many times as you need to have things clarified, a trustworthy agent wants to know that you have 100% understanding of what is going on.
Whether a discomfort with real estate agents is due to a cultural difference or a bad experience in the past, you can find someone who will be completely committed to representing your best interests.
Let me know if I can help you find the right agent. By Ruth Malkin-Lerner, Senior Associate, Dwell360
